Key Elements for Driving Sales and Engagement
Retailers and brands looking to drive sales and foster loyalty are turning to innovative ways to stand out on the shelf. By converting their point-of-sale shelving into engaging product displays, they achieve just that.
A double-duty downlighting and digital screen product, LUXX’s eShelf benefits retailers, brands and customers. It’s becoming widely used across the world in supermarkets, convenience stores, department stores, and beyond.
With eShelf, lighting and interactivity merge seamlessly.
Tell your product’s story
Screens at the point of sale provide a platform for showcasing products and promotions. Retailers can use dynamic visuals, videos, and animations to highlight featured items, special offers, and new arrivals, capturing customers' attention and driving purchases.
eShelf’s vibrant LCD display features up to 1500 NITS brightness. These screens set the stage for engaging content. Dynamic pricing, video playback, and product information can be placed right at the point of sale, engaging customers like never before.
Screens can serve as an informational resource for customers, offering product details, pricing information, and usage instructions. This helps shoppers make informed purchasing decisions without the need for assistance from staff, enhancing convenience and efficiency during the checkout process.
Interact with shoppers in-store
eShelf’s optional touch screen displays provide allow customers to engage with content in a hands-on manner, such as browsing product catalogs, participating in surveys or quizzes, or signing up for loyalty programs.
Change messaging in a snap
Thanks to eShelf’s built-in WiFi and Bluetooth, content management is a breeze, ensuring your messages shine bright. eShelf’s retail digital signage software empowers brands to customize pricing and messaging on the fly, all managed remotely. Promotions and pricing changes can be brought to the store level instantly.
Let Your Products Shine
In addition to displaying content on-screen, eShelf also illuminates products with clean, crisp under shelf LED light. LUXX is known for our using high efficiency LED strips with Tier 1 LEDs and a high CRI.
Bonus: Take your displays to another level by adding in backlighting solutions, such as LED light boxes, to draw additional attention to your products.
Easy to Install
Seamlessly integrate eShelf onto existing shelving with an aluminum mounting rail accommodating multiple units, ESLs, and illuminated tag holders. With a maximum length of 5.0m and a range of mounting clips and brackets, installation is effortless.
Power metal shelving effortlessly with LUXX’s slim rollable power track, which seamlessly fits between back walls and shelf decks.
With various sizes available to accommodate standard shelving, eShelf offers the flexibility and versatility to tailor your display to your brand's unique requirements.
10 Fresh Ways to Connect with Shoppers Using Point of Sale Screens
Your eShelf display screens offer a fresh way to communicate with shoppers - in real time as they look at your product. Here are the top things to consider including:
- Enhanced Branding: Take brand recognition to new heights with bold brand logos on your display.
- Product Information: From nutrition information to recipes for foods to influencer tips for beauty products and how-to guides for tools, let your screens help shoppers understand all the possibilities that come with choosing your product.
- Eye-Catching Visuals: Use images, videos, and animations to showcase your products in an appealing and dynamic way.
- Call to Action (CTA): Include a clear and compelling call to action prompting customers to take the next step, whether it's making a purchase, signing up for a newsletter, or visiting your website for more information.
- Promotions and Offers: Highlight current promotions, discounts, or special offers to incentivize immediate purchases. Use bold graphics and countdown timers to create a sense of urgency.
- Loyalty: Display information about program benefits, points balances, and exclusive offers, encouraging sign-ups and repeat purchases while rewarding loyal shoppers.
- Customer Reviews and Testimonials: Incorporate positive reviews and testimonials from satisfied customers to build trust and credibility. Real-life experiences can help sway purchasing decisions.
- Interactive Elements: Add interactive features such as clickable buttons, quizzes, or surveys to engage customers and encourage active participation. Interactive screens create a more immersive and memorable experience.
- Product Comparisons: Offer side-by-side comparisons of similar products in your line to help customers make informed decisions. Highlight the unique selling points of each item to assist with the selection process.