Brands often struggle to stand out at the point of sale, where consumers are faced with a plethora of products, promotions, and advertisements, making it challenging for any single brand to make a lasting impression. Enter interactive digital stretch screen signage like LUXX’s eShelf retail display system, and suddenly brands can stand out in the crowded retail landscape
A double-duty downlighting and digital screen product, eShelf is widely used worldwide in supermarkets, convenience stores, department stores, and beyond. It turns standard retail shelving into beautifully lit product displays, along with digital signage that can be changed moment to moment. eShelf may be monetized to bring additional revenue to your store, while also increasing shopper engagement and promoting sales.
1. Gain a Revenue Stream
eShelf is known for its beautiful downlighting, as well as stunning LCD screen. But to many retailers, it’s greatest asset is how quicky it pays for itself.
Your stores can generate additional revenue by monetizing your eShelf display screen. By selling digital ad space to the brands you already have a relationship with, you can achieve a fast return on your investment in the technology.
2. Enhance Shopper Experiences
In addition to generating advertising revenue, eShelf screens improve shopper experiences, leading to an increase in sales and loyalty.
By displaying ads and promotions that inform customers about new products, special offers, and upcoming events, you enrich their shopping experience. High-quality, dynamic ads can make the shopping environment more vibrant and engaging, holding customer attention and enhancing overall store ambiance.
eShelf’s optional touchscreens or QR codes to allow customers to interact with ads, participate in promotions, or access additional information, creating a more engaging shopping experience. By including QR codes, you and your partner brands can continue to drive sales and a return to the store.
3. Build Relationships
Not only does selling eShelf space to brands generate revenue and enhance customer engagement, but it also strengthens the relationship between your store and the brands you work with. Together, you can work towards growing sales and customer loyalty in your store.
You may wish to launch joint marketing initiatives, such as social media campaigns, loyalty programs, and influencer partnerships. Your co-branded promotions can be featured on the stretch screens. This can include exclusive in-store discounts or special offers. Together, you can implement cross-selling and upselling strategies at point-of-sale to increase average transaction value, utilizing joint marketing efforts. Further, you can collaborate to create ads that are relevant to your customer base.
4. Set Your Store Apart
Stretch screen technology like eShelf differentiates your store from competitors. As a result, it enhances your reputation with shoppers and brands alike. It projects a reputation that is innovative and forward-thinking.
In addition, hosting ads from well-known brands can increase the perceived value and modern appeal of your store, attracting more customers.
Getting Started
Because you already have relationships with your potential advertisers, the process for setting up monetized advertising at your store can be simple and straightforward.
First, plan where you will implement eShelf. Opt for locations in proximity to brands that value promotions. Consider using eShelf units into different zones, allowing multiple brands to advertise simultaneously.
Once your locations are worked out, develop proposals and media kits that highlight the benefits of advertising on your eShelf screen. Some things to consider including:
- Emphasize the prime location of POS screens
- Point out the high foot traffic in your store
- Explain how dynamic and interactive content on eShelf can improve engagement rates
- Mention the extra benefit of beautiful downlighting that is a part of the eShelf system
- Share demographic information about your customer base to help brands tailor their ads
- Share insights on shopping habits and peak shopping times. This information can help brands optimize their ad schedules for maximum impact.
Then, create pricing plans. Consider providing different pricing options such as cost per impression, flat monthly rates, or premium pricing for peak hours. This flexibility can accommodate different budget sizes and advertising strategies. Allow brands to choose from a range of ad durations and frequencies, from short-term campaigns to long-term placements. You may wish to offer incentives for long-term advertising commitments, such as discounted rates for extended contracts or additional perks like premium ad placement. Other things to consider: should you offer time-specific slots or multi-zone displays?
With your proposal in hand, present it to brands, as well as to marketing firms. Know that your LUXX rep is here to support with any questions that arise.
Before any ads go live, ensure that all ads displayed on the stretch screens are of high visual quality. Clear, attractive visuals are more likely to catch customers’ attention and convey the message effectively. Be sure to establish clear guidelines for the types of ads that can be displayed, ensuring they align with your store’s values and are appropriate for your customer base.
By following these tips, you can effectively sell eShelf stretch screen ad space to brands, creating mutually beneficial partnerships that enhance the shopping experience and drive revenue growth for your store.